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Launch and Scale Global
Preparation
Welcome to Launch and Scale Global (8:35)
Business Market Fit (9:36)
How to Know if Your Business is Ready (13:46)
How to Validate your Business and Estimate Demand if you're in a New Category (8:03)
How to Reverse Engineer your Competitor's Online Customer Acquisition Strategy and Estimate Demand (8:52)
Business Setup and Incorporation
Business Setup, Legal Guide and Payment Services (7:29)
Business Incorporation and Legal Guide. (4:32)
Launch and Operation
Selecting the Right Technology Solution (9:18)
Pricing Strategy (8:06)
How to Build your Website to Accommodate Different Prices (7:42)
Setting up your Shipping Structure (8:24)
How to Find Shipping Partners (12:48)
Go-To-Market Strategy
How to Develop Your Unique Go-To- Market Strategy (12:25)
How to Set Revenue and Marketing Targets (4:50)
How to Determine the Right Marketing Channels (5:55)
How to Make Popular Marketing Channels Work for You (8:36)
How to Make Influencer Marketing Work for You (7:06)
How to Make SEO and Word-of-Mouth Work for You (9:29)
How to Make Email Marketing Work for You (6:01)
How to Get Press (7:01)
Full Course Material
Launch and Scale
How to Validate your Business and Estimate Demand if you're in a New Category
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